Relevance makes the connectionSome stories matter most to a particular community. Specialty media outreach starts by understanding that community’s interests and the publications it chooses to trust.
Find the genuine connection
Explain how the news affects the audience’s work, interests, or daily experience. Use specific examples and avoid broad assumptions about a community or its priorities.
Make the material easy to use
- Research the publication’s recent coverage.
- Use appropriate language and accessible formats.
- Offer relevant sources who can speak from experience.
- Provide context alongside your organization’s announcement.