More relevant media outreachBuild a media list around the story you are telling. Mediahub brought media research and contact management together to help communicators make more considered introductions.
Find the right person within the publication
A publication can cover many subjects. Identify the journalist or editor whose recent work is closest to your announcement, then verify that the beat and contact information are current.
Keep research and relationships together
- Organize contacts by subject, publication, and geography.
- Record relevant articles and previous conversations.
- Keep private notes useful, factual, and limited to business needs.
- Update lists when a journalist changes roles.
- Respect contact preferences and removal requests.
Quality is more useful than list size
The historical Mediahub offering supported detailed media research and custom contact lists. A smaller, carefully maintained list is often a better foundation for outreach than an indiscriminate database export.