Providing Value as a PR Pro
Prove your worth as a PR professional with proactive updates, clear recommendations, honest expectations, current channel knowledge, and useful reporting.
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PR fundamentalsThe Marketwired blog
Timeless ideas for better PR
Good stories start here.
Selected ideas from the Marketwired archive, revisited alongside practical guides to writing, relationships, and news distribution.
24 articles
How to Make the Most of Your Owned Content
Turn one substantial guide, webinar, or study into a planned series of smaller pieces that suit each channel and give your best work a much longer life.
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Blaming Social Media is Always Bad PR
When a post or decision draws criticism online, blaming the platform only makes it worse. Take responsibility, listen carefully, correct errors, and improve.
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Digging Deeper: The Power of Niche Influencers
Find the right niche influencers by looking past follower counts to expertise, community engagement, and a genuine fit with what you can offer their audience.
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Capture viral behavior with strange projects
Unusual creative projects can spread widely when they give people something they genuinely enjoy. Here’s how to plan, test, and launch one with real care.
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What Makes a News Release Share-Worthy?
Make your news release worth passing on with one clear point, a detail people can repeat, ready-to-use assets, and a format that travels across platforms.
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Are Websites Still Where Your PR Focus Should Be?
Social feeds, newsletters, and AI search help people find you, but your website holds the record. Here’s how to make it the reliable center of your PR work.
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Inside Podcast Promotion
Promote a podcast by starting with the listener: make episodes worth sharing, be easy to find on every app, and turn each conversation into useful clips.
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How to manage a global PR team with effectiveness
Lead a global PR team with shared goals, clear decision rights, real respect for local knowledge, and working habits that make time zones manageable.
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Back to Basics: Press Release “Musts” To Check For Before You Submit
Before you submit a press release, check the news, the source, facts and quotes, contacts, links, assets, and timing so small errors don’t undo good work.
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How Focus Groups Can Help Your PR Plans
Learn how small, well-run focus groups can test your messages, reveal audience language, and catch PR problems before a campaign goes public.
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Using X to Pitch Reporters: What You Need to Know
A practical guide to pitching journalists on X: when it makes sense, how to build a relationship first, and how to keep your outreach short and respectful.
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How Content Marketing Can Help Build Your Brand: Tips from Sandra Fathi
Practical content marketing tips for building a brand people trust, from defining your point of view to choosing channels and measuring what matters.
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64% of PR and Marketing Pros Will Increase Content Marketing Efforts in 2016: Marketwired Survey and Infographic
A practical guide to planning your content marketing investment: set goals, audit what you have, pick channels, budget for distribution and measure results.
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Optimizing Your Content in the New SEO Environment
How to optimize content for today’s search: people-first writing, E-E-A-T, clear structure, technical basics and visibility in AI answer engines.
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What makes a press release newsworthy?
Find the news in your announcement with a practical test for change, relevance, evidence, timing, and format before you write or distribute a press release.
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How to write a press release people can use
Build a clear press release with a factual headline, a useful opening, supporting evidence, an informative quote, accessible assets, and a reachable contact.
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How to write a stronger press release headline
Write a factual, specific press release headline that makes the announcement easy to understand in feeds and search, without exaggeration or jargon.
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How to write a media pitch that respects a journalist’s time
Prepare a concise media pitch with a relevant angle, a clear reason for contacting the journalist, useful evidence, a specific offer, and a sensible follow-up.
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The press release distribution checklist
Check your story, approvals, links, multimedia, accessibility, audience selection, and timing before distributing a press release, plus the first hour after.
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How to measure press release success
Set clear PR objectives and separate distribution, editorial coverage, referral traffic, AI search visibility, and audience actions when assessing results.
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Using images and video in a press release
Choose press release images and video that explain the announcement, with accurate captions, clear permissions, accessible alternatives, and mobile-ready files.
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Building media relationships beyond a single pitch
Build lasting media relationships through relevant research, reliable responses, honest expectations, and real respect for editorial independence.
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What belongs in a useful media kit?
Prepare a media kit with clear company facts, current biographies, usable imagery and video, source documents, and a reliable, responsive media contact.
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