The Marketwired blog

Timeless ideas for better PR

Good stories start here.

Nine practical guides to clearer writing, stronger relationships, and more thoughtful news distribution.

9 articles

Marketwired editorial2 min read

Find the news in your announcement with a practical test for change, relevance, evidence, and timing before you write a press release.

Marketwired editorial2 min read

Build a clear press release with a factual headline, a useful opening, supporting evidence, an informative quote, and an accessible media contact.

Marketwired editorial2 min read

Write a factual, specific press release headline that makes the announcement easy to understand without exaggeration or unnecessary jargon.

Marketwired editorial2 min read

Prepare a concise media pitch with a relevant angle, a clear reason for contacting the journalist, useful evidence, and a specific offer.

Marketwired editorial2 min read

Check your story, approvals, links, multimedia, audience selection, and publication timing before distributing a press release.

Marketwired editorial2 min read

Set meaningful PR objectives and distinguish distribution, editorial coverage, referral traffic, and audience actions when assessing a press release.

Marketwired editorial2 min read

Choose press release images and video that explain the announcement, with accurate captions, clear permissions, and accessible alternatives.

Marketwired editorial2 min read

Build more useful media relationships through relevant research, reliable responses, honest expectations, and respect for editorial independence.

Marketwired editorial2 min read

Prepare a media kit with clear company facts, current biographies, usable imagery, source documents, and a reliable media contact.

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