Distribution options through our publishing partner. Coverage, timing, and integrations depend on your selected service. Find your fit →
Speak your industry’s language
Reach readers who already know the industry and want to understand what has changed. Trade media can put a well-supported announcement in front of a highly relevant professional audience.
Give specialists something useful
Include the details a general announcement might leave out: the problem addressed, the method used, the practical limitations, and the people affected. Define unfamiliar terms without oversimplifying the story.
Prepare for an informed follow-up
Identify a knowledgeable subject-matter expert.
Provide evidence for technical or performance claims.
Check the publication’s beat and editorial format.
Have approved diagrams, specifications, or research available.
READY WHEN YOU ARE
Your story deserves an audience.
Publish your next release with the reach, tools, and support to make it count.
Explain what changed and why it matters to people working in the field. Include supporting evidence, practical implications, and access to someone who can answer informed follow-up questions.
How much technical detail should I include?
Provide enough detail to assess the claim while keeping the main announcement readable. Link to approved specifications or research for readers who need a deeper explanation.
Should I pitch every journalist at a trade publication?
Identify the person whose recent coverage best fits the story. Check the publication’s sections and preferred submission process, and avoid sending the same pitch indiscriminately across a newsroom.
Does a trade placement mean editorial endorsement?
No. A distributed release and an independently reported story are different forms of publication. Identify each accurately when reviewing results or sharing coverage with colleagues.
Which announcements suit trade media best?
Product launches, technical milestones, research findings, partnerships, certifications, and senior appointments often matter to people working in an industry when the practical impact is clear.
Should I include data or research in a trade release?
Include it when it supports the central claim. Explain the method and source, and link to the full material so specialist readers can assess it themselves.
How can I build longer-term trade media relationships?
Be a reliable source: respond quickly, offer knowledgeable spokespeople, share useful context between announcements, and respect editorial independence.
Your next announcement
Give your industry something worth reading.
Prepare the evidence behind your announcement, then take the next step with Marketwired.
